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Things to Know About Effective Hotel Web Designing

Gone are the days of hulking guide books, and hotel booking on arrival.
In today's world internet is the 'one stop shop' for all prospective travelers.
Studies show that 8 in 10 tourists use internet for gathering information about their destination, and hotels, and more than 60% of them use internet for making online bookings with hotels.
An attractive, easy to navigate, informative and user friendly website, is therefore a must for any hotel business.
Though developing an effective hotel website, and to make it stand apart from thousands of other hotel websites is a tough row to hoe, and most businesses hire professionals for these services.
What follows is a brief discussion on things to keep in mind, when designing a hotel website: a.
Browser Compatibility- Browser compatibility is also known as Responsive Web Designing (RWD), and it pertains to the capability of web pages to instantly adjust to the browser requirements of different internet devices.
As people browse through smart phones, notebooks, laptops, tablets, and Desktops, a browser compatible website will take into account the different languages suitable for each device, and design accordingly.
b.
Integrate Social Media- Hotel businesses are social businesses.
People go out for holidays with their friends and family, and also to meet new people.
It's very important that your web page has a separate strategy to tap into the possibilities offered by social media.
Good or bad reviews on social media, can make or break your fortunes.
A hotel web page that does not strategize for social media marketing, is good for nothing.
c.
Brand essence- Hotel marketing is all about creating and selling your brand essence.
Hotels spend heck amount of money to stand apart, and not to be lost in the sea of webpages.
The key to this is finding what is unique about your hotel property, location, target audience, clientele, special packages, and brand name, and communicating it effectively through your website.
Your website design must carry the insignia of all aspects of your hotel property.
d .
Optimize your web page- Since, your prospective hotel customers are spread all over the globe, there is little chance that they will have a prior knowledge of your web page.
Most of the traffic to hotel web pages comes through search engines, and hence there is no alternate but to submit to the rules of these search engines, and find a way to optimize your web page by mastering the rules of the game.
SEO techniques involve strategic location of key words and key phrases, proper indexing, meta tags, headings, link structure, and much more.
Most of the web designing companies also offer complimentary SEO services, and can perform both tasks together, and in accordance with each other.
e.
Keep navigation simple- Do not flood your web page with unwarranted information, and Keep the navigation simple.
The golden rule here is K.
I.
S.
S- Keep it splendidly simple.
You would not like all your painstaking efforts draining out, just because the user finds it difficult to get all the information, but the one that he actually needs.
Do away with all navigation options on the landing page.
Highlight your key packages, and provide a one click booking option.
Following these steps would surely increase not only the traffic to your web page, but would also convert the visitors into future clients and customers.


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